From Founder Story to £10M Raised — The Gener8 Playbook

Sam Jones - Founder | CEO | Keynote Speaker

The Problem?

Sam had attention. But not a system.

When we met Sam, Gener8 had just exploded online after a Dragon’s Den pitch.

But sustaining that kind of visibility? It’s a different beast.

His story was resonating but it wasn’t being repurposed, refined, or scaled.

Inbound interest was growing, but lacked a narrative backbone to convert investors, media, and strategic partners.

He needed a way to:

  • Own his story

  • Clarify his value

  • Drive consistent outcomes

The Results

The kind of traction you can’t fake.

  • £10M in Funds Raised (majority from warm inbound, investmentors)

  • 2x invites to Web Summit and speaking at Downing Street

  • Joined Smart Data Council advising UK tech policy

  • Live appearances on BBC News and Sky News

  • Features in Forbes, BBC, The Times, Business Insider

  • Named Disruptor of the Year at the GB Entrepreneur Awards

  • Grew Social following to 200k across different platforms (LinkedIn, Youtube, TikTok)

The Solution

We didn’t guess. We systemised.

Our first step? Anchor everything to Sam’s core story and founder POV.

Then we built a lightweight, high-leverage content machine around it.

📽 What We Did:

  • Hero video production tied to Gener8’s growth mission

  • Strategic founder scripting (talks, media, shortform)

  • Weekly shortform edits to drive awareness + trust

  • Messaging frameworks for speaking, investment, and team building

  • On-call strategy to respond to real-time momentum

We didn’t create more noise. We built a signal that stacked.

A man with long hair and glasses, wearing a black blazer over a white shirt, standing in front of a black wrought-iron gate on an urban street.

”Working with Ken & Scale Story has been transformational. We started with the aim of creating 1 video per week to build my personal brand and quickly grew to 150k followers on Linkedin & was able to raise $10m in funding. The videos resulted in so much opportunity: from new customers, to new investors, to an invite to Downing street.”

~ Sam Jones, Founder

Your story could be your
most valuable asset.

If you’re a founder navigating growth, funding, or visibility challenges —

Let’s turn your story into a system.