From Founder Story to £5M+ Raised - The Gener8 Playbook
Sam Jones - Founder | CEO | Keynote Speaker
Sam Jones
Founder & CEO of Gener8
”Working with Ken & Scale Story has been transformational.”
We started with the aim of creating 1 video per week to build my personal brand and quickly grew to 150k followers on Linkedin & was able to raise $5M in funding.
The videos resulted in so much opportunity: from new customers, to new investors, to an invite to Downing street.”
The Problem?
Sam had attention. But not a system.
His story landed with audiences but wasn’t being repurposed, refined or scaled.
🔎 What We Found:
No repurposing workflow to turn one hero moment into ongoing content
No messaging playbook for investors, media or partners
Edits were ad hoc rather than weekly, so momentum didn’t compound
No on-call strategy to turn real-time attention into meetings and opportunities
He needed a repeatable system to own his story, clarify his value and drive consistent outcomes.
The Results
The kind of traction you can’t fake.
Sharing his story supercharged growth.
📈 What He Received:
£5M+ in Funds Raised (in 2months attracting both new & reinvestment from Tinie Tempah, Harry Redknapp, Chris Gayle to name a few)
2x invites to Web Summit and speaking at Downing Street
Joined Smart Data Council advising UK tech policy
Live appearances on BBC News and Sky News
Features in Forbes, BBC, The Times, Business Insider
Named Disruptor of the Year at the GB Entrepreneur Awards
Grew Social following to 200k across different platforms (LinkedIn, Youtube, TikTok)
The Solution
We didn’t guess. We systemised.
Our first step? Anchor everything to Sam’s core story and founder POV.
📽 What We Did:
Implemented Founder Blueprint and scripted founder POV within 7 days
Hero video production tied to Gener8’s growth mission
Full-day hero video shoot; delivered rough cut within 5 days
Platform-specific hooks and CTAs to drive awareness + trust
We didn’t create more noise. We built a signal that stacked.
Your Story is your
most valuable asset.
Let’s transform your journey into a narrative that attracts opportunities.