For Scaling Founders
Turn your traction into an investor magnet with strategic story-led video
…without spending hours on content
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![A smiling woman with curly hair, wearing glasses and jewelry, in an indoor setting.]()
“The video on the shareholder video is just brilliant. Phenomenal job.”
Mags M. (Serial Investor)
⭐️⭐️⭐️⭐️⭐️ -
![Close-up of a man with dark, curly hair, glasses, and a beard, wearing a dark green sweater, looking to the side with a slight smile.]()
“Cracking content - also props to your editor. Tastefully done”
James M. (Co-Founder of Mighty)
⭐️⭐️⭐️⭐️⭐️ -
![A smiling woman with shoulder-length black hair in a blue top, standing among green plants indoors.]()
“Love seeing these behind the scenes productions. Makes a huge difference in getting to know the brand personally.”
Lewis E. (Deliver Lead @ DXC Technology)
⭐️⭐️⭐️⭐️⭐️
🚫 Why Most Founders Plateau After Early Traction
Most founders fall into one of three traps:
❌ They stay reactive - focusing on delivery and neglecting visibility.
❌ They outsource their story - resulting in generic content that doesn’t convert.
❌ They confuse trust with awareness - and post endlessly without strategic intent.
The result?
A founder brand that blends into the noise.
A pipeline that relies on chasing, not attracting.
And content that sounds like everyone else in your market.
Sound familiar? 🙃
What’s being covered
Inside the 45-minute webinar, you’ll learn:
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The rules of selling have changed.
Founders are facing tighter markets, longer sales cycles and noisier channels.
We’ll break down why storytelling is no longer a nice-to-have—but the only way to build trust at scale.
You’ll learn:
Why even great traction isn’t enough if people don’t trust you
How to shift from pitching your product to championing your perspective
Why trust outperforms virality every single time
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Tired of blank-page syndrome? We’ll show you how to uncover the themes, insights and experiences that make you magnetic—and strategic.
You’ll learn:
A simple method to clarify your story pillars before posting
How to align your visibility with your business goals
The mindset shift from “what should I say?” to “what must be said?”
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You don’t need to post daily. You need a repeatable system that compounds.
We’ll reveal the core storytelling frameworks we use with top-performing founders to turn content into a sales asset.
You’ll learn:
Our signature storytelling flywheel (built for founders, not influencers)
How to turn 1 idea into 4+ posts with ease
The “Content Zones of Genius” approach that makes repurposing effortless
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Forget vanity metrics. We’ll show you how to analyse what’s actually working without getting stuck in a spreadsheet.
You’ll learn:
Which 3 metrics actually matter for founder-led content
How to spot storytelling signals inside your analytics
The difference between engagement and intent—and how to track both
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Bring your questions. Ask Kenneth anything about founder storytelling, visibility or personal branding.
This session is 100% free but has limited spaces.
Whether you show up live or catch the replay, it’ll shift how you approach visibility forever.
🧠 Who This Is For
Founders who are:
Post-raise and pre-obscurity - You’ve raised £1M+ and know the visibility stakes just got higher.
Growing fast, but talking quietly - Your team is scaling (from 5 to 15+), but your content presence hasn’t caught up.
Tired of playing founder roulette on LinkedIn - You post when you remember, and it rarely reflects the vision you’re building.
Shouting into the void - Algorithms are noisier, attention spans are shorter ^ consumers are more savvier than ever.
Keen to build audience and authority - You want to attract better hires, investors and generate opportunities on autopilot.
⚠️ Who This Isn’t For
Founders who are:
Still validating your idea - If you’re still validating your idea or haven’t secured funding.
Solo and figuring things out - We work best with founders scaling teams and systems. Simply because, we understand their day-to-day world best.
Focused more on clout than clarity - This isn’t about posting to look important. It’s about messaging that builds trust and drives outcomes.
Comfortable in the background - If you’re not ready to lead with your voice, we might not be the right partner (yet).
Looking for shortcuts - We don’t chase virality or shortcuts. We specialise in building strategic visibility & meaningful momentum.
👋 Meet Your Host:
Kenneth Ekow, Founder of Scale Story
Kenneth helps ambitious founders and execs go from invisible to undeniable through strategic video-first branding.
With a background in high-impact content and startup strategy, he blends storytelling, media and positioning into one simple mission:
Make your story work harder than you do.
Client Impact at a Glance
💸 £10M+ raised with inbound interest
2x invites to Web Summit and speaking at Downing Street
Live appearances on BBC News and Sky News
👥 200K+ growth across social channels (LinkedIn, Youtube, TikTok)
🏆 Named Disruptor of the Year at the GB Entrepreneur Awards
📈 3x investor conversions in under 6 month
Kenneth Ekow, Founder
✨ What You’ll Walk Away With
This isn’t theory. It’s the practical playbook we use at Scale Story to turn fast-moving founders into founder-brands people trust, follow and buy from.
Inside the 45-minute webinar, you’ll learn:
✏️ Clarity on Your Core Message
Before: You post inconsistently, unsure what your content is building toward.
After: You have a clear messaging north star and know exactly what themes to lean into—strategically, not randomly.
👉 You’ll learn how to uncover the story only you can tell—so your content feels aligned, intentional, and builds trust with the people who matter most.
🏗️ Repeatable Frameworks
Before: You rely on momentum and word-of-mouth, with no way to scale your reputation.
After: You’re using a story-first framework to consistently grow trust with the right people—investors, clients, and top talent.
👉 We’ll walk through the exact structure we use with founder clients to go from “posting for visibility” to becoming undeniably top-of-mind while building trust.
📈 Smarter Way to Measure Visibility
Before: You chase engagement metrics and wonder why nothing converts.
After: You know exactly which signals to track, how to analyse them, and how to optimise your content without burning out.
👉 You’ll leave with a simple scorecard for understanding what’s working, what needs tweaking, and how to improve with each post—not just go viral by luck.
FAQs
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If you’re still pre-traction or pre-Seed, some of the strategies we cover might feel a little ahead of where you are right now.
But here’s the good news—this is the perfect time to immerse yourself in our free content library on YouTube
When you do hit Seed stage and you’re ready to scale your brand with intent you’ll already know where to turn. 😉 -
There’ll be a short series of helpful emails, including the replay and key takeaways. If you’re curious about working with us, you’ll also get the chance to book a no-pressure discovery call with someone from the team.
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Nope. This is built for traction-stage founders who are ready to grow trust—not just impressions. You’ll learn how to show up with credibility, even if you’re starting from zero.
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Yes. You’ll get access to the Traction to Trust Kickstarter Plan—a distilled bundle of our best lead magnets to help you take action fast. Think: content planner, messaging prompts, and story frameworks in one place.
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Yes—if you register. You’ll get limited-time access to the replay, even if you can’t make it live.
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Not at all. This isn’t about performance—it’s about clarity. The frameworks are designed to work whether you’re extroverted, introverted, or somewhere in between.